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Royal Agricultural Society of NSW

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Showcasing agriculture’s
best yarns.


In 2016, Pete, wonder.fy founder and creative director was briefed to redesign RAS Times, an exclusive magazine for members of the historic Royal Agricultural Society of NSW. 

The magazine editorial is described as informative, entertaining and thought-provoking, featuring fascinating reportage on the future of agriculture in Australia, the latest news about Sydney Royal events along with quirky yarns from yesteryear. 

“My challenge was to design a premium publication that reflected the rich history of the organisation while embracing a more contemporary look and feel that mirrored the innovative heart of Australian agriculture,” said Pete. 

After careful consideration of every element of typography, colour usage, page layouts, the client was incredibly impressed. 

“Pete’s design was simple, confident and stylish – allowing the beautiful and evocative imagery to shine while providing readers with the best possible experience,” said Jennie Smiedt, Editor and Content Manager. 


— Art Direction
— Editorial Design