Creating brands full of wonder.


Creating brands full of wonder.

wonder.fy is an independent creative consultancy founded by me, Pete Bunce. With more than 20 years of experience across food, homes, lifestyle and retail marketing, I’m here to help you create brand and product identities, content and campaigns that will take your business to the next level. 


Wonderfy brings an amazing amount of creative thinking and clear vision to the Wattyl brand, helping to bring the brand to life across our digital, social and point of sales channels. Pete is incredibly efficient and plans all projects with precision, but more importantly he's a joy to work with and the results are always excellent.

Sarah Stephenson, Brand and Communication Manager | The Sherwin-Williams Company


Why wonder.fy exists
I am driven by the desire to create consumer experiences full of wonder. In a world that’s increasingly cluttered with brands, only those with a meaningful purpose, expressed with intent and originality, will make an impact.

Working with you
I like to work side-by-side with my clients and their partners. I like tackling big challenges in nimble ways. Together we can create new brands, reimagine established ones, and accelerate growth. wonder.fy services include

— Brand and Campaign Strategy
— Brand Identity
— Brand Positioning
— Content Strategy and Production
— Print and Digital Design
— Website development
— Social


The wonder.fy process
Your challenge is my leap-off point. When you work with wonder.fy you’re not buying into a magic formula, you’re signing up a new member of your team who will translate your business needs into a creative solution in the most effective way. I’ve consciously kept overheads low to maximise your return on investment. It’s always been my belief that if you look after your clients everything else looks after itself.


Pete’s extensive creative and design knowledge meant he was continually adding value to our organisation.

Jennie Smiedt, Formerly Content Manager | The Royal Agricultural Society of NSW