A fresh new look.
IGA produce over 40 different catalogues every week of the year, that’s a whole lot of catalogues! They are also the supermarket chain’s most important marketing tool when it comes to communicating with their customers.
“I was incredibly honoured when IGA approached us to completely redesign their catalogue’s in 2017,” said Pete, wonder.fy founder and creative director.
“I started by going back to basics, developing a structured grid system that was also flexible, allowing for multiple combinations of products per page,” said Pete.
From there Pete’s experience came into play as he worked to simplify the layout design, product descriptions and price points in order for the products to stand out.
With Pete’s trusted production team on board, he was able to deliver the IGA team with stunning new photography - from fresh seasonal produce, delicious deli treats and succulent Christmas hams.
— Art Direction
— Print Design