A remarkable new look.
From traditional to contemporary styles, Harvey Norman wanted a campaign to promote the breadth of their furniture offering.
The wonder.fy challenge was to create a campaign that included traditional best-sellers while also featuring more contemporary pieces to attract consumers who wouldn’t ordinarily consider buying furniture from Harvey Norman.
Pete, founder and creative director, shared how he overcame that dilemma.
“We had to give the traditional furniture styles a modern twist that offered something new to both the conservative and the more adventurous, style-driven consumers,” he said.
The campaign was rolled out through magazine advertisements in Australia’s leading interiors magazines.
Harvey Norman were delighted with the campaign.
“We loved that the campaign conveyed the style, sophistication and craftsmanship of the furniture, while also positioning the brand in a way they had not been able to before – as a premium brand,” said Samantha Waters from Harvey Norman.
— Art Direction
— Campaign Strategy
— Photography Management
— Print Design