A perfect match.
The introduction of colour to Small home appliances has enabled the house-proud masses to transform their kitchens and add an even more personal touch. For Harvey Norman, this provided the opportunity to further grow sales as Samantha Waters from Harvey Norman explained.
“We wanted to inspire consumers to not just buy one product, but the whole range in their favourite hue,” she said.
“There’s no better way to sell appliances than by appealing to a consumer's sense of self,” said Pete, wonder.fyfounder and creative director. “So I developed an integrated campaign that would help people find the perfect match for their personality using the ‘Which Colour are You?’ tagline.”
In a stunning to photo and video shoot, Pete and his trusted production team, presented the products as pieces of art in the kitchen.
“We had a lot of fun matching the colours to various types of home entertainers,” said Pete. “But the magazines executions were some of the hardest working ads I’ve created because readers could literally buy off the page.”
“Using augmented reality technology embedded in the creative, our customers could use their smartphones to buy product,” said Samantha Waters.
— Art Direction
— Campaign Strategy
— Photography Management
— Print and Digital Design